GEM \ ADVERTISING DESIGN \ 2015

Illustration, Advertising, Print Design

Advertising designs—both teaser & product ads—with in-store signage for one of Outre’s latest product lines: GEM. Designed ads to match team member’s packaging design and product concepts of luxury & refinement. Advertisements appear in Beauty Times magazine.

ROLE:
Provided advertising design, in-store signage, & aided in photo shoot direction 

TOOLS:
Illustrator, Photoshop
In-store signage; poster ad 23 x 34″, 2015.
GEM digital illustration process; graphite & digital.
GEM product video scenes
Shot, edited, and led video direction for GEM, with Outre's in-house design team. Recorded using Canon XA30 Professional Camcorder.
Video was routinely used as a medium with print to advertise Outre's products, therefore reaching a broader audience.

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