Advertising designs—both teaser & product ads—with in-store signage for one of Outre’s latest product lines: GEM. Designed ads to match team member’s packaging design and product concepts of luxury & refinement.
Advertisements appear in Beauty Times magazine.
ROLE: Provided advertising design, in-store signage, & aided in photo shoot direction
TOOLS: Illustrator, Photoshop
In-store signage; poster ad 23 x 34″, 2015.
GEM digital illustration process; graphite & digital.
GEM product video scenes
Shot, edited, and led video direction for GEM, with Outre's in-house design team. Recorded using Canon XA30 Professional Camcorder.
Video was routinely used as a medium with print to advertise Outre's products, therefore reaching a broader audience.