revealing velvet brazilian
Next stage: reveal and promote the new product through print advertising. First, we began with teaser ads and then more detailed product ads naturally. Without showing the Velvet Brazilian product yet, I wanted the teaser ad to still be representational of the product.
Outre's design team and myself worked closely with talented photographer, Alexandra Leroy
. Together we achieved a fashionable and luxurious first impression for Velvet Brazilian's advertising direction. A high contrast black & white photo of the model draped in jewelry, ideal hair fashion, and combined with Velvet Brazilian's monogram designs certainly caught eyes.
Advertisements appear in Black Hair, Hype Hair, and Beauty Times magazines.
Led art direction, branding, logo design, advertising design, photo & video shoot direction