OUTRE \ UI/UX \ WEB \ 2016

Art Direction, UI/UX, Web Design

Advancing Outre's digital presence for modern devices and communication was a huge project—one that required creative problem solving at every step. It was a challenge and pleasure to lead Outre's digital re–branding through extensive pre–planning, and best design & development practices for the high–end hair fashion company.

Outre's previous website was problematic; both in managing the site internally, and engaging the company's target audience externally. The following is an oversimplification, but these were the top 4 objectives to achieve when re–designing and re–developing Outre's website:
1. Correct the misrepresentation of the company brand
2. Provide an engaging user-experience & keep current with Outre's base audience
3. Organize & improve the presentation of Outre's many product lines
4. Merge 2 sites—1 desktop & 1 mobile— into 1 seamless responsive website across devices

ROLE:
Planned & designed user experiences, led art direction & front-end design for desktop & mobile devices, provided photo retouching, produced web media(video), coordinated with partnered web developer JPD Studio

TOOLS:
Illustrator, Photoshop, Dreamweaver, Wordpress
homepage_above_the_fold_off_canvas_menu
homepage_above_the_fold_fly_out_searchquery
homepage_above_the_fold_fullscreen_dropdown_nav
high_fidelity_homepage_full_body
high_fidelity_products_page
high_fidelity_inner_product_page
high_fidelity_inner_product_page_accordion_menu
responsive_homepage_&_inner_productpage
wireframing & pre–planning
Of course the new website turned out better than expected do to pre–planning and low fidelity wireframing. This allowed our in–house design team with our partnered web developer: JPD Studio, to plan for better site functionality, organization of content, and a more engaging user–experience.

Featured Projects

VB PT.2 \ ADVERTISING DESIGN \ 2015
CRUSH \ OBSESSION #11 \ EDITORIAL \ 2016
BATIK \ PACKAGING DESIGN \ 2015
LOGOS & MARKS \ BRANDING \ 2016 & PREV
NKH \ ADVERTISING DESIGN \ 2013
MARKER PORTRAITS \ 2011
PERSEPHONE \ WEB DESIGN \ 2014
GEM \ ADVERTISING DESIGN \ 2015
PARIS \ 2013
VB PT.1 \ PACKAGING \ BRANDING \ 2015
To The Moon ⬆︎