Old packaging. Old Product.
Outre’s older packaging designs for their Velvet line of hair fashion products succeeded in sophistication and worth, but lacked a fresh appeal that felt relevant to an undergrad age demographic. Velvet Brazilian, the newest sub line for Velvet, would remedy the issue.
ROLE:
Led art direction, branding, packaging design, logo design, photo & video shoot direction
TOOLS:
Illustrator, Photoshop
ROLE:
Led art direction, branding, packaging design, logo design, photo & video shoot direction
TOOLS:
Illustrator, Photoshop
New Packaging. New Product.
Key goals to achieve when designing new packaging for the new Velvet product:
1. Modernize the Velvet line, but achieve visual harmony with previous Velvet products by designing within the brand concepts of luxury & sophistication
2. Achieve an expensive visual but simplify the packaging design and display the hair—end-users prefer to see the hair uncovered
3. Design for 2 secondary lines of the Velvet Brazilian product; unify but distinguish the 3 visually when together
4. Make the overall design feel fresh & fashionable
2. Achieve an expensive visual but simplify the packaging design and display the hair—end-users prefer to see the hair uncovered
3. Design for 2 secondary lines of the Velvet Brazilian product; unify but distinguish the 3 visually when together
4. Make the overall design feel fresh & fashionable
Velvet Brazilian Packaging Structure & Components
every design has its beginnings
Early process & bridging concepts.
