VB PT.1 \ PACKAGING \ BRANDING \ 2015

Art Direction, Branding, Packaging

Part 1 in detailing art direction, branding, and packaging design for one of Outre's latest hair fashion products: Velvet Brazilian. I was given the opportunity to lead this major print design and multimedia campaign from concept development to in-store POP display.

Old packaging. Old Product.
Outre’s older packaging designs for their Velvet line of hair fashion products succeeded in sophistication and worth, but lacked a fresh appeal that felt relevant to an undergrad age demographic. Velvet Brazilian, the newest sub line for Velvet, would remedy the issue.

ROLE:
Led art direction, branding, packaging design, logo design, photo & video shoot direction

TOOLS:
Illustrator, Photoshop
New Packaging. New Product.
Key goals to achieve when designing new packaging for the new Velvet product:
1. Modernize the Velvet line, but achieve visual harmony with previous Velvet products by designing within the brand concepts of luxury & sophistication

2. Achieve an expensive visual but simplify the packaging design and display the hair—end-users prefer to see the hair uncovered

3. Design for 2 secondary lines of the Velvet Brazilian product; unify but distinguish the 3 visually when together

4. Make the overall design feel fresh & fashionable
Velvet Brazilian Packaging Structure & Components
every design has its beginnings
Early process & bridging concepts.

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